P.4

• Never let yourself get lost in the crowd, then, Stand out. Appear larger, more colorful, more mysterious, than the bland.
• Experience tells you what to do; confidence allows you to do it.
• Make people do, what you want them to do, because they like to do it, ( this is true in politics, leadership, and marketing);
• Play to People’s Fantasies. Never appeal to truth and reality. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert. Life isn't measure by the number of breaths we take, but by the moments that take our breath away.
• Give people what they want… fishing theory 
• I look to the future, because there's where I'm going to spend the rest of my life. 
• It's Never Crowded Along the Extra Mile
• Make other People come to you – use Bait if Necessary When you force the other person to act, you are the one in control.  You hold the cards
• One eye to the past (to learn from experience), one eye to future (no days un-alert), another to the present, pay attention, life is now, life is not later on. 
• The best and most beautiful things in the world cannot be seen or even touched. They must be felt with the heart."
• Be many different ppl, wear the mask that the day, and the moment require.
• a good politician Believe his Own Lies
• You want something? Go get it… period.
• Repetition is the mother of skills, fake it until you make it. 
• Cultivate an Air of Unpredictability. Your predictability gives them a sense of control.  Turn the tables: Be deliberately unpredictable.